Vivo overtakes Samsung in Indian smartphone gross sales

Vivo overtakes Samsung in Indian smartphone gross sales

Vivo shipped more smartphones in India than Samsung for the primary time ever remaining quarter, consistent with information from Canalys. the company’s sales to carriers nearly doubled 12 months-on-yr to 6.7 million gadgets, nearly 20 p.c of the marketplace, securing it 2nd position behind Xiaomi’s 10.3 million gadgets and 31-p.c proportion. Samsung’s shipments slid 14 percent to 6.THREE million units, making it the 3rd-biggest emblem prior to Realme and Oppo.

Total, the Indian market grew 12 % yr-on-yr in spite of the rustic going into lockdown in overdue March. It’s price pointing out that Vivo is a BBK Electronics logo alongside Realme and Oppo. If the sales of all 3 had been blended, the massive Chinese Language conglomerate — which additionally owns OnePlus — may easily take the number one spot with greater than 40 p.c market proportion.

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Canalys analyst Madhumita Chaudhary, then again, calls Vivo’s victory “bittersweet.” the company is the primary sponsor of the Indian Top-Rated League, a massively popular Twenty20 cricket league that happens each and every spring, and Chaudhary says Vivo’s shipments were intended to ensure high ranges of stock. since the IPL season has been postponed, it’s going to be tougher for Vivo to reach its expected promote-thru to customers even if the lockdown is lifted.

Still, the figures display Vivo’s growing brand energy in India even supposing it’s unable to account for an remarkable pandemic. BBK’s dominance, too, is solely getting more potent — Realme specifically has grown its shipments through 200 percent over the previous yr.

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