TikTok is trying out a person profile remodel that’s remarkably very similar to Instagram. the brand new profile shifts avatars and follow depend to the left, and places extra emphasis on person bios. The redecorate was once first spotted via The Big Apple Occasions reporter Taylor Lorenz.
A TikTok spokesperson showed the corporate used to be checking out a redecorate to The Verge: ”We’re at all times looking for how you can enhance the user experience on TikTok. we are currently trying out profile designs and capability to in the long run give users extra ways to customise and interact with their profiles.”
looks like TikTok is redesigning person profiles to look virtually precisely like Instagram (new design vs antique) pic.twitter.com/uQAHPwaZoh
— Taylor Lorenz (@TaylorLorenz) February 3, 2020
TikTok copying Instagram’s UI is a part of a playbook for social networks. They’re repeatedly “borrowing” ideas and contours from their competitors. Instagram itself isn’t any stranger to copying; Instagram Tales famously took Snapchat’s whole model of ephemeral content material.
TikTok hit 1.5 billion downloads in November and was the third most-downloaded non-gaming app in 2019 — beating out Facebook and Instagram, which have been in fourth and 5th place, respectively. the fast-growing app is clearly on Facebook’s radar; Fb owns Instagram, which is lately checking out a video modifying tool in Brazil known as Reels. Reels, in flip, copies TikTok’s best options like velocity adjustment and the facility to borrow audio from other videos.
If TikTok does end up rolling out the Instagram-like profile design to all its customers, it would be the start of all social networks feeling exactly the comparable — particularly if Instagram comes to a decision to copy the most productive portions of TikTok, too.