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Link in bio: the scrappy startups that power them – The Vergeclockmenumore-arrownoyesFollow The Verge on FacebookFollow The Verge on TwitterRSS feed (all stories on The Verge)SearchVox Media

If you want to learn more about an influencer, there’s one place you always know to look: that link in bio. These singular, powerful links blanket the internet through companies like Carrd, Linktree, and Bio.fm. “We see Linktree used on pretty much every social platform… on email signatures and business cards, and then across Medium, and Spotify, and Pinterest, and TikTok, and Twitter,” says Alex Zaccaria, Linktree’s CEO. The service has “just completely replace[d] the mobile website.” The idea of a “link in bio,” or a link that does it

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