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Google’s ‘trust tokens’ are here to take cookies down a peg – The Vergeclockmenumore-arrownoyesFollow The Verge on FacebookFollow The Verge on TwitterRSS feed (all stories on The Verge)SearchVox Media

Google said earlier this year it would join other web browser companies to block third-party cookies in Chrome, and today, developers have their first chance to test a proposed alternative to tracking users across the web: trust tokens. Unlike cookies, trust tokens are designed to authenticate a user without needing to know their identity. Trust tokens would not be able to track users across websites, because they’re theoretically all the same, but they could still let websites prove to advertisers that actual users — not bots — visited a site

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