Slack CEO Stewart Butterfield claimed earlier this month that Microsoft Groups isn’t a competitor to Slack. In an interview with The Verge, Butterfield has found out that, inside of Slack, the corporate feels that “Microsoft could be unhealthily preoccupied with killing us, and Teams is the vehicle to do that.”
Butterfield sat down with Verge editor-in-chief Nilay Patel for a wide-ranging interview that discusses Slack’s battles with Microsoft Groups, the long run of Slack, new Slack options, and much more. It’s really worth a listen.
Butterfield expands on why he thinks Microsoft is “unhealthily preoccupied” with Slack and compares Teams to extra of a competitor to Zoom. Slack obviously has its personal voice and video calling options, but it surely’s no longer the principle center of attention of the app, and regularly, companies integrate Zoom or Cisco’s WebEx instead. Microsoft has been shifting companies from Skype for Industry to teams, which traditionally occupied with voice and video calling.
Ultimately, Butterfield thinks Microsoft is trying to drive the Groups comparability as a result of “Microsoft advantages from the narrative that Teams could be very competitive with Slack. despite the fact that the truth is it’s mainly a voice and video calling provider.”
Microsoft’s Slack comparison from July 2019. Microsoft
Butterfield highlights a Microsoft press free up from July remaining yr that specifically mentions Slack’s daily energetic customers compared directly to teams. “No instrument company has ever done that,” explains Butterfield. “Like, maybe on the top, Oracle could do something like that … But actually, no person else may ever do this. Microsoft hasn’t ever done that ahead of.”
Butterfield believes this “speaks to the dedication they’ve there” and that Microsoft’s efforts are uniquely centered at Slack. He even references a Verge interview the place Jared Spataro, corporate vice president of Microsoft 365, claims Slack received’t have the “breadth and depth” to reinvent paintings. Butterfield says for those who Google for “Slack Spataro,” you’ll find a “bunch of shit-speaking about how Slack isn’t excellent,” but the same can’t be discovered for Spataro and Okta, Google, or Amazon.
Slack CEO Stewart Butterfield on competing with Microsoft, the longer term of work, and handling all the ones notifications
Butterfield thinks this is as a result of Microsoft’s complete Office empire is threatened if Slack does neatly, while if Zoom does well, it handiest threatens video and voice calling. “In a unique universe the place Slack is extremely a success over the following two years and 98 % of knowledge workers use Slack, it does topic to Microsoft because the relative importance of e mail is vastly faded,” explains Butterfield. “If email becomes less significant, then that whole $35, $40 billion-a-12 months collaboration productivity industry unit is threatened.”
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