An amendment proposed by Rep. Alexandria Ocasio-Cortez (D-NY) that would ban the US military from recruiting on Twitch is now a potential amendment to the House Committee on Appropriations bill, which is part of the process in how the Pentagon’s annual budget is set.
“Children should not be targeted in general for many marketing purposes in addition to military service. Right now, currently, children on platforms such as Twitch are bombarded with banner ads linked to recruitment signup forms that can be submitted by children as young as 12 years old,” Ocasio-Cortez said on the House floor Thursday. “These are not education outreach programs for the military.”
The US military isn’t new to using streaming channels and video gaming to recruit people. Several branches of the military — with the exception of the Marines — have had esports teams since 2018. And according to Military.com, the Army’s esports efforts alone generated 3,500 recruiting leads in fiscal year 2019.
Last week, the Army paused its use of Twitch for recruitment after its channel was criticized for banning viewers who asked about war crimes. The Army told GameSpot: “The team has paused streaming to review internal policies and procedures, as well as all platform-specific policies, to ensure those participating in the space are clear before streaming resumes.”
And earlier this month, Twitch told the Army to stop sharing phony prize giveaways on its channel that promised an Xbox Elite Series 2 controller, only for users to be directed to a recruitment page when they clicked through.
The language of Ocasio-Cortez’s draft would make that pause permanent, banning US military organizations from using funds to “maintain a presence on Twitch.com or any video game, e-sports, or live-streaming platform.”