Netflix and ESPN staff up with Spotify to curate podcasts round their Michael Jordan documentary

Netflix and ESPN staff up with Spotify to curate podcasts round their Michael Jordan documentary

ESPN and Netflix are trying to Spotify for ancillary content material to counterpoint their newest docuseries about former Chicago Bulls player Michael Jordan. The Ultimate Dance tells the tale of Jordan’s career over the process 10 episodes released weekly, and now, Spotify is developing tune and podcast playlists that audience can check out after staring at the show. The tune playlist was partially curated by way of the series’ music supervisor Rudy Chung, even as Spotify’s internal podcast curation crew is apparently hanging the weekly podcast playlist together.

The partnership builds on each emblem’s respective strengths. ESPN is partnering with Netflix to carry the display to viewers outdoor the us, and the 2 firms are trying to outsource further content material curation to Spotify, any other corporate with massive world reach.

Chung, the show’s music supervisor, also mentioned in an interview with Vice that The Remaining Dance couldn’t license every tune they sought after because of funds constraints. Spotify already has the ones deals worked out, so he and his staff can construct their entire dream playlist with no need to take money from the show. Plus, Spotify gets to advertise its personal network podcasts, like Invoice Simmons’ show, that’s an additional perk for the company.

Spotify simply introduced its podcast playlists remaining month. Appearing that it may not only curate content material around arbitrary themes, but in addition specific displays, might make the platform much more appealing to potential listeners. Apple already has curated lists around subject matters, like Women’s Historical Past Month, for instance, so it’s fascinating that Netflix and ESPN regarded to Spotify for this partnership. If Spotify can develop into the place for themed playlists tied to express presentations and brands, it will finally end up dominating a huge component of the podcast marketplace.

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