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The earlier few years had been rough for Magic Leap, and the coronavirus pandemic isn’t serving to matters. the company announced today that it is going to lay off staff at each and every stage of the organization, and regardless that Magic Leap’s CEO, Rony Abovitz, doesn’t cite any explicit numbers, The Guidelines reviews that around 1,000 other folks might be forced to depart. (We’ve reached out to Magic Jump for comment and can update this publish if we listen again.) That’s about half the startup workforce. Abovitz says that the hot financial downturn due to the worldwide unfold of the COVID-19 virus has “lowered availability of capital and the appetite for long term investments.” In different phrases, the company is having a hard time elevating extra money.
Despite being around for ten years and dealing with five rounds of startup investment (which amounted to over $2.5 billion), Magic Leap still seems to be reliant upon investor and spouse financing. the company released its first augmented truth headset in 2018, however the Magic Jump One’s gross sales barely positioned a dent in the corporate’s purpose of shipping ONE HUNDRED,000 units. This resulted in dozens of layoffs in past due 2019, and the corporate has reportedly been on the lookout for a purchaser.
Abovitz indicates that Magic Jump will now not go after the shopper AR market, and as an alternative compete within the enterprise and healthcare markets. this will frame the company’s headsets in opposition to Microsoft’s HoloLens era. He predicts that the submit-COVID international would require more faraway studies that mimic in-individual interactions, so that it will help the corporate achieve trade and scientific programs: “Magic Bounce’s pioneering paintings within the field supplies us with a rich platform of generation and recognize-easy methods to help bring in this era of Spatial Transformation.”
It’s tricky to mention whether or not this restructuring and alter in technique can assist the corporate be triumphant — Magic Jump’s issues began well sooner than the coronavirus pandemic. It’s additionally disheartening to see such a lot of people lose their jobs right through the sort of trying time. However, it’s no longer precisely surprising, given how many other corporations are suffering.
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