Kevin Mayer is leaving his put up because the head of Disney’s streaming efforts to transform the CEO of the shortform video app TikTok, Disney introduced today. he will additionally change into the COO of TikTok’s proprietor, ByteDance.
“Kevin has had an extraordinary have an effect on on our company over the years, most recently as head of our direct-to-shopper trade,” said Disney CEO Bob Chapek in an announcement.
Mayer starts at ByteDance on June 1st
At ByteDance, Mayer will probably be responsible for “riding the global construction of ByteDance, in addition as overseeing company purposes including company development, sales, marketing, public affairs, safety, moderation, and legal,” consistent with ByteDance’s press unlock. “In his role as COO, Kevin will lead music, gaming, Helo, rising businesses, and can serve as CEO of TikTok, top the abruptly growing platform because it maintains to construct its international neighborhood of creators, users, and brands.” He begins at ByteDance on June 1st.
Mayer’s biggest achievement at Disney was leading the improvement of Disney Plus, the company’s streaming carrier that introduced in November. so far, the provider has been a success, reaching 50 million subscribers in April. Mayer additionally helped orchestrate Disney’s 4 top acquisitions alongside former CEO Bob Iger: Pixar, Lucasfilm, Surprise Studios, and 21st Century Fox. Some believed that Mayer could someday take over the top job at Disney, but when Iger announced his successor in February, it wasn’t Mayer who were given the nod — instead, it was Chapek, who used to be until now head of Disney’s topic parks.
In his new function at TikTok, Mayer can have the cruel job of shepherding one in all the most popular apps around and preserving it competitive towards different social media giants like Fb and Snapchat. “I’m thrilled to have the opportunity to join the amazing team at ByteDance,” Mayer stated in an announcement. “Like everyone else, I’ve been inspired gazing the company build one thing incredibly rare in TikTok – an inventive, certain on-line international group – and i’m excited to assist lead the next phase of ByteDance’s journey because the company maintains to increase its breadth of products across each region of the world.”
Mayer’s function at Disney shall be taken over by way of Rebecca Campbell, who has been named chairman of Disney’s direct-to-client efforts. She is a 23-yr worker of the corporate and up to now was the president of Disneyland Lodge, overseeing Disneyland, California Journey, 3 of the company’s lodge accommodations, and Downtown Disney. Disney additionally introduced that Josh D’Amaro could transform chairman of Disney’s parks, experiences, and products.