Whilst Viacom and CBS closed their merger in December 2019, the latter company gained access to a plethora of networks — networks the newly merged company, ViacomCBS, is now bringing to distribution partner Google in a brand new handle YouTube TV.
Nickelodeon, MTV, Comedy Important, BET, CMT, Paramount Network, TV Land, and VH1 will all launch on YouTube TELEVISION this summer time, the company announced today. The multi-12 months deal also comprises previous CBS channels that have been available to YouTube TV subscribers, including CBS broadcast stations, CBS Sports Network, Pop TELEVISION, Smithsonian Channel, and The CW. YouTube TELEVISION can even continue to hold ViacomCBS’ top rate cable brand, Showtime, as part of the extended distribution agreement. Monetary phrases of the settlement were not disclosed.
“we’re pleased to have reached an accelerated agreement with YouTube TV that acknowledges the full power of our newly combined portfolio as ViacomCBS,” Ray Hopkins, president folks networks distribution at ViacomCBS, said in a press release. “Google has been a very good partner, and we look ahead to bringing even more of our entertainment networks to YouTube TELEVISION subscribers for the first time.”
“we’re pleased to have reached an accelerated agreement with YouTube TV that acknowledges the whole energy of our newly blended portfolio as ViacomCBS”
Viacom’s number of based, popular cable channels is a bundle of property that YouTube TELEVISION can give to subscribers. Nickelodeon, MTV, GUESS, and Comedy Vital can assist bring in new subscribers or stay current consumers from canceling their service. ViacomCBS has additionally labored with various YouTube creators to create authentic series for those very same networks. Dispensing Nickelodeon, MTV, BET, and Comedy Critical by means of YouTube, a platform their audience is on, may assist succeed in audience now not buying cable applications or tuning into linear television.
the rise in channels coming to YouTube TELEVISION, however, could potentially precipitate a hike in per 30 days price for the carrier. When YouTube TV brought Turner networks (TNT, TBS, CNN, truTV, Caricature Community, and Adult Swim) in 2018, the provider noticed a $FIVE worth hike from $35 a month to $FORTY a month. Then, in April 2019, YouTube hiked the fee on its carrier every other $10 to $50 a month following the addition of Discovery channels (Discovery Channel, HGTV, Meals Community, TLC) and local feeds from four of the most important broadcasters. Those deals, on best of others that Google has made with firms like WarnerMedia (YouTube TV will elevate HBO), a possible value hike isn’t out of the question.
Including more channels means extra prices for Google, but YouTube TELEVISION is a growing business that Google wants to put money into. CEO Sundar Pichai called YouTube TV an “fun product” for the company in a February 2019 earnings call, including that it has “longer term worth” for the company because it “brings our advertising merchandise in combination together with being able to serve it throughout TELEVISION.” YouTube TV recently has more than two million subscribers.
“So we’re clearly investing in spaces where we see opportunity,” Pichai stated. “we are pretty thorough approximately ensuring our investments ship expansion at the different facet. And so we monitored with metrics and beat engagement and revenue enlargement and we see a lot of chance here.”