Apple will donate a portion of gross sales from Product Red products to a COVID-19 relief fund, the company announced today. Product Crimson donations most often go towards combating HIV/AIDS, however the group has began directing money towards COVID-19 responses in light of the pandemic.
Now thru September 30th, the tech massive will distribute some of the proceeds from the sale of Product Crimson units and equipment to the global Fund’s COVID-19 Reaction. This comprises Apple accessories, like Apple Watch bands or iPhone cases, and iPhones, together with the Product Purple color version of the lately introduced iPhone SE, which is slated to release on April 24th.
Apple mentioned this new application will “provide crucial toughen in health techniques”
Product Crimson is an ongoing partnership among Crimson and major corporations, like Apple, Nike, and Starbucks, to lift price range, spread awareness, and eradicate HIV/AIDS in African nations. Alternatively, amid the COVID-19 pandemic, Apple mentioned this new program will “provide critical improve in health methods” that are impacted by the radical coronavirus.
In 2018, Apple said it had raised $200 million for Product Purple and that it was once the group’s biggest company donor. Apple does not say how so much cash it redirects from each and every sale to the charity.
Apple has taken several movements to help deal with the pandemic, including partnering with Google to develop a contact tracking device for iOS and Android gadgets, so that it will share information through Bluetooth.